E2.0 – Last Day

Today’s Sessions….both of these were great sessions. Recommended reading.

Collaborating Through Facebook
-Erwin Lazar, Nemertes (Research Company)
-Clara Shih, Faceforce, Salesforce.com
-Kyle Artega, Serena Software
-David Lavenda, VP, Worklight

Clara Shih talks:

Salesforce thinks about social computing

  • Salesforce is investing in making the app social. Ideas, content, and the CRM application. (Ideas is our proudct that allows companies to crowdsource their ideas) (Starbucks runs SF Ideas site, as does Dell)
  • Salesforce.com Force platform. We have thousands of devs from different companies building apps on our platform. We have an increasing level of activity building social apps on our platform. working with companies like facebook to make sure it’s easy for devs to incorp soscial apps into our app.
  • Over 800 apps that partners have written and share on the app exchange.

Last fal i developed Faceforce. Mashup of facebook and salesforce CRM. YOu augment all static data with realtime facebook profile information. I can see the full profile of someone that i’m targeting for sales.

Why did I do this: I think everything we do in a tool should be inherently social. IT’S ALL ABOUT RELATIONSHIPS (sound familiar?). Also, the power of recommendations and referrals and purchase decisions.

-Kyle Artega, Serena Software, speaks.

Serena software has dumped their intranet and is using Facebook.

Huge penetration. in the employee base. What it’s mostly taught us is is this is a great way to get people educated and interacting. CEO writes big long notes to employees on Facebook.

Allows people to communicate better. We’re struggling that Facebook has killed their network pages…we loved that. WIth that off, we’re looking a bit at other alternatives.

-David Lavenda, VP, Worklight

Allows people to build apps that can then deploy on consumer sites. More and more customers were asking about Facebook. So we came up with Workbook. Leverage facebook social graph, pull in your friends. Use facebook, but information never leaves the corporate firewall. I really need to see this. We also have a sharepoint connection. Combine facebook and sharepoint. Hmmmm. I should’ve checked these guys out more on the demo floor.

Q: Okay, where does the data live? Is what is posted on facebook owned by facebook?

David – Worklight: The pool of potential colleagues comes from facebook social graph. or LDAP, or whatever graph. This is a way for you to invite people into the workbook app. Once someone has added app, they are authenticated, and then they’re in the workbook environment. So sounds like name, pic, profile info, is sucked out of facebook and put into worklight.

Kyle – Sarena: Our policy for facebook is: Be smart. We didn’t change our guidelines at all. We kept barrier very very very low. We figured out that with current intranet, only 4% of data was proprietary anyway. So very few people, we just educated those people with private data about what they do and don’t share. I’ve found that the security and privacy concerns are way overblown.

Clara – Salesforce: We thought about letting people segment in what context they want to work. We encourage friends on facebook. But comes time to do work, we use the facebook api to pull the social graph and friend data in to the salesforce context, so we have all the security and governance.

Clara – Most college students are now using facebook messages and wall posts to communicate. NOT the college email addresses.

David – Companies we talk to are very concerned about security.

How do you ensure identity management

Kyle – Everyone has to have a serena.com email to get in. LDAP. Every friday, updated with our latest employee list.

Clara – Salesforce doesn’t put anything sensitive in Facebook, so we don’t worry much about it. We’re just pulling information from Facebook. Facebook has done thing to help the enterprise: They launched Facebook friend connect. adds layer of privacy and auth for API calls built on facebook. And they’ve created different lists. Full profile or limited profile. Now Facebook lets you definte an arbitrary number of different profiles. You can show different version to different people. (!!!!)

Kyle – Says that they were talking to facebook about this panel, but facebook kind of backed out. “We don’t have an enterprise strategy.” Interesting.


Kyle – Employee satisfaction is up by 15%. And email volume is down 20%.

Q: What about when Facebook changes things? That’s a pain, right?

Clara – Yes, that’s why Opensocial is good. Adoption will be slow, but a lot of thought leadership around standard for building and incorporating apps.


Enterprise 2.0 in the Context of Mission Success: The Lockheed Martin Story
-Shawn Dahlen, Cris Keohane – Both Program managers for Unity, we represent 54000 engineers out of the 150K engineers at Lockheed.

Why we did this:

  • Recruitment challenge. Need to get engineers that can pass security clearance (read: citizens). (wow, never thought of that.)
  • Retain retiring knowledge.
  • Applying Web 2.0 in the context of mission success.


  • Provide UX that employees will love
  • Address “What’s in it for me?”
  • Balance “need to share” vs. “need to know” (obligatory Key-and-Lock clip art)
  • Foster an ecosystem around a platform

Unity platform overview:

  • Built on three core products: Google for search appliance, Windwos sharepoint services, and Newsgator.
  • Back end data warehouse that collects tags, relationships, etc.
  • Spaces: Personal space, and team spaces. (Sharepoint terms)
  • Within space: Blogging, wikis, and docs.
  • ALso, forums, bookmarks, reports, suggestions, and homepage.

Showing a space. It has the activity stream of an individual. Hmmm, pretty good.

“We wanted people to be able to watch other people, or watch groups, to see what was going on in there.” “Right now it’s just data from the unity system, but we are looking at concept of brining n data from other systems as well.” (!!!)

Shows the personal space from Sharepoint, and it also shows the activity stream of the individual. Nice.

In summary: Pretty impressive social solution using sharepoint with a TON of RSS activity feeds fed into it. Wonder how much effort it took.

Interesting that most impressive social solutions from came from big conservative companies (Lockheed and Wachovia) and are on Sharepoint. The effort involved must’ve been enormous, but the results are impressive.

ROI? We did productivity, but C-suite was skeptical. What sold ’em was the soft case of our customer interest in this as well. Sell to the outside.

Comment form the audience: “Sell this. We’d buy it now!” Laughter from the audience. They’re sold.

To repeat: Sharepoint is coming out of this conf very well. there’s been plenty of derisive snorting from the small vendors. but the most impressive, real-world case-studies have been Wachovia and Lockheed which are on Sharepoint.

Lockheed also created a “collaboration playbook” to define how to use what. Blogs, wikis, email, phone….when to use it?

40 people on the team to build this. Man, that’s a TON of money. They must’ve had some very committed senior sponsorship.

R3, coming out in November:

  • SIP labeling. (Security.)
  • Recommended content
  • Profiles (?)
  • Export control filters
  • Network-based search.

Wow. Damn impressive.

**Alright, skipping last session, try to get a standby back to NYC.


E2.0: Social Network Shoot Out

The “Shootout” was a panel with guys from four of the companies on the demo floor: Telligent, Small World Labs, Jive, Mzinga.

1.2 billion page views a month. 14000 communities. including espn.

Small World Labs
-started in 2005
-Service BT, Fox, Save the Children
-From Austen, different take. Drops SXSW
-Why we’re different: We have an online community platform, but what really matters are the services that go around it. Understand what goals and needs are, and mapping the technology to that.

What are you built on?

Small World Labs: LAMP.

Telligent: MS .Net stack. SQL Server and ASP.

Mzinga: .Net ASP.

Jive: All Java. I like the guy from Jive, Sam Lawrence. He’s funny.

A note: each of these guys are hitting services pretty hard. They all have services. It’s what sets them apart. I guess SelectMinds can’t really say that anymore (although maybe we can as compared to Conenza).


Telligent: We try to keep it as simple as we can. We’ve published all our pricing. We have a free version, with some limitations. We’re on-premise software. We price a smaller lightweight version. $5K per server. Enterprise edition is per-server, $20K.

Behind the firewall, we change pricing. A suitecase pricing model.

Jive: We do hosting or on-premise.

Mzinga: we are a hosted solution, everything gets pushed out automatically. One-time setup fee, ongoing monthly fee, loosely based on number of users.

Small World: SaaS, and we charge more or less on site traffic.

Q: What is the sales cycle.

Mzinga guy: 3-6 months.

Everyone else refuses to answer.

Even More: E2.0 – Day 3 – Afternoon

This afternoon’s sessions:

Drive Business Value with Enterprise 2.0 Solutions From IBM – Work Fast. Be Smart
-Sponsored by IBM – Jeff Schick, Global director of all things Web 2.0.

We’ll see what IBM is hawking in this space.

Crap, lost a bunch of my post.

IBM integrated with SAP portal for a german defense contractor. Connections, Quickr, and Sametime as collaborative, social expressions overlayed on old line of business app. “If we want to be able to mouseover a name in outlook, and then navigate to a profile, we can do that.” !!. Sounds familiar.

Working with HSBC. Utilizing the profile capability of the technology.

More clients: FAA and Dutch Railways. Using tech to help employees all aspects of “I need engineer to help on a certain project.” Broad variety of examples using the tech, but back to basics of connecting people to people, and people to information.

FAA, on the other hand, is interesting. Sharing info, but within the constraints of their governance.

Accenture. Looking at social software: how can it help us in the context of healthcare communities. Accenture is delivering this to market with the coordination of the ibm software team.

LotusConnections and Lotus Quickr. Fill out profile, find connections, and then start to find / build communities of interest.

And IBM will be moving forward with: Social Network Analysis.

Also focused in integration. Plugging in best of breed wiki technology, like confluence or social text. Through to integrtion with consumer social network tech, like Facebook, and Yahoo answers. Also built out integration to the entire microsoft platform. Youll see some great things coming from us: Social Everywhere! Your old banking app can have the same discovery and pivot capability that you see in more social tools. Hmmmmmmmm. Sounds a lot like us.

TDI connectors to plug into CRM or HRS systems to populate profile.

*** Last session too crowded to get into, and I was late. Bad steve!

Eee Too Poynt Oh – Day Three

This morning’s events are presentations from various luminaries to the whole conference. Check it below, and I’ll fill in notes as we go…

Power to the People: Driving Business Innovation through Communities*
-Mark Woollen, Vice President, CRM Product Strategy, Oracle Corporation

“Really, I think we should be talking about how people work.” What’s driving emergence of social networking?

  • Urgency. We feel a desire to be connected, to opinions and expertise of people we trust.
  • Fragmentation. Channels to connect with audiences / markets are fragmenting.
  • Engagement. Consumer experience (which is good) is influencing business software experience (which is generally poo).

What is the cost of not engaging customers. Gallup or someone did an estimate from some survey? It’s a big number. Billions.

HBR did a survey: Where Enterprise Applications Fall Short. Top two: Populating and maintaining (!) data, and getting user acceptance.

Communities must be flexible AND secure. So Oracle will be beating the security drum, which makes sense.

Back to: how do people work?

Think about taking an enterprise app, but making it internet-aware. It can consumer services from out in the world. Mashups in the oracle app. This is mostly high-level stuff, he’s not actually showing anything yet.

Oracle delivering new class of applications: Social CRM Applications. Oracle Sales Prospecter, Oracle Sales Campaigns, Oracle Sales Library, Oracle Deal Management. They are socially enabled in that: will allow you to rate, comment, tag stuff in there.

Details on Sales Prospector: Will release later this quarter. Take a mashup of public and private info, about a set of customers or targets, and use comparison mechanism to predict: sales cycle, revenue, etc. Make it “brain-dead simple” for salespeople to use. (Only a screenshot is shown.)

Also: Oracle Gadgets. Oracle Applications can be embedded as services elsewhere. “Give people the ‘Pulse’ of what’s going on at your customers.” Nice.

Oracle Web Center Mashups: Drag and Drop kinda iGoogle page for Oracle data.

So, things driving Oracle: Social enablement. Consumer-like experience. RESTful APIs.

Also, the social graph. Not just nodes and connections, but: who is important to me? or less important to me? defined as frequency of communication? or value delivered?

Realizing Business Value through Social Networking within Wachovia*
-Pete Fields, Senior Vice President, eCommerce Division, Wachovia*

Wachovia is rolling out a comprehensive, integrated collaboration platform. Persvasive IM, group chat, vid conf, blogging, vid blogging, profiles (phase 1), Sharpoint, etc. “We’re putting the employee at the center of the enterprise universe.”

Wachovia: 120K employees.

What was different and challenging about being an early adopter? Many people who are working in this space are intuitive thinkers. They KNOW that this stuff is important, but they need to dig into it and develop the ‘why’ and the business case. I developed 9 key points on the value of social tools, and then spent months just bouncing those against executives to see what stuck.

These were his key points. Here’s how you, yes YOU can sell E2.0 to the suits:

  • Work more effectively across time and distance. Wachovia was a very southeast-oriented company, and was challenged as it acquired and expanded.
  • Better connect and engage employees. Recreate the bowling team, the softball team, in an online environment.
  • Mitigate the impact of a Maturing Workforce. More effective knowledge capture as the boomers as walking out. He emphasizes: “I don’t think businesses really understand the loss of knowledge capital that has started. No one has a strategy to capture those things before they leave.”
  • Engage the Gen Y Worker. (Attract and Retain). Wachovia was having pretty serious Gen Y attrition. He actually spent a bit of time on this point. Gen Y WANTS to have impact, to direct the company, to have easy relationships with a wide range of people, etc. “The Gen Y workforce has been commenting in the tools, and they are very enthusiastic about the tools we’re giving them.”

Here were the other rationales, that “didn’t stick” as well, but he still wants to cover them.

  • Position wachovia as innovative and forward thinking
  • Lift general employee engagement
  • Reduce travel expenses
  • Provide employees world-class tools with which to compete for business
  • Support other key corporate initiatives

Enterprise 2.0 In Action: Pfizer*
-Simon Revell, Manager of Enterprise2.0 Technology Development, Pfizer Ltd

Social computing stuff started two years ago as a guerrilla project. They called it “corporate punks”. Ha.

Initial objectives:

  • Facilitate conversation about WWW
  • replicate value in the enterprise
  • influence the tech direction of the company
  • Look to inspire new approaches to collaboration in the company

Initial problems:

  • Lot of nervousness
  • We forced ourselves to post and comment
  • Repeated reminders to get others to post
  • Use every opportunity to remind people about the existence of the online community.
  • Until we reached the tipping point (!!)

Pfizer is using blogs, and is rolling out RSS in research in development. Using MediaWiki for Pfizerpedia.

Real Enterprise 2.0 @ Sony Computer Entertainment’s World Wide Studios*
-Ned Lerner, Director of Tools & Technology, Sony Computer Entertainment

Sony game design is using wikis. They also use “enterprise 2.0” bug tracking.

What drove all this: Two years ago, everything was a big mess.

Kind of a listless presentation, but he does emphasize: Whatever system we use, we NEED TO OWN OUR DATA!

Here were our requirements, summarized:

  • common visual style
  • common info structure
  • single sign on
  • single search ui
  • Single user directory
  • complete ownership of all data
  • Data connectors and API

Too few vendors (SaaS, suite, or point solutions) could provide it all for the enterprise. 100% open source does not work.

Huh. Here’s what it takes:

  • Select and purchase 3rd party apps
  • customize and integrate apps.
  • ahhhh, i didn’t get the rest of it. going through the slides too fast.

Enterprise 2.0 Reality Check
-Andrew McAfee, Associate Professor, Harvard Business School*
-And a buncha the people that have already been presenting.

Q: Why hasn’t E2.0 really taken off yet? So far just small adoption? Why not more?

Most panelists say still only 10% or so of employees actively using. People have a lot of IT on them already, and we’re coming along to try to give people mre IT. They need a helping hand to put it in context for them.

At Pfizer: Lot of regulation. There is no one size fits all for the organization. That takes time.

Wachovia guy: We said two years ago: This is a big change initiative, and we put resources to it. Real resources.

Another guy: These tools are fundamentally different, in a fundamentally changing world. We haven’t figured out as a peole to leverage these tools in th emost effective way. They’re just too new.

Q: Is mgmt getting in the way?

Change is disruptive to middle management. You need to let people work on stuff, things slow down. So the incentives in hierarchy are not designed to leverage these fundamental changes.

Wachovia guy: there are people that have all the answers, and don’t value dialog and engagement. But, there are many who crave that engagement, even at the top of the chain. We bring in consultants to tell the truth to executives that the employees are afraid to tell them!

CIA guy: We really need to work in the CIA to convince people to have the network effect…not private areas. Start using the tools. Encourage others in your organization to work there as well.

Q: How can you encourage participation?

CIA guy says: Little trinkets definitely grease participation.

Another: Encourage people to STOP using other tools that don’t work and use the E2.0 tool. Like Wiki, instead of email.

Panel a bit of a snooze, actually.

**Okay, break for lunch.

E2.0, Day 2, Afternoon

Enterprise RSS: Connecting People, Information & Communities
-Moderated by Mike Gotta
-Scott from Attensa
-Ryan from NewsGator

Generally talking about keeping up with business intelligence, etc. “We see a lot of Confluence, the wiki platform, and Confluence has feeds. There is a desire to get that wrapped up and channeled to the right people.”

NewsGator guy: why do this separate from big players? Security, etc. We can get content and hold it securely. We do a lot of cleansing of content.

Session is a bit of a snore. Questions about fair use and content and stuff. I can get excited about:

-Patrick Schlisenger – Group CIO for a Global shipping company.

We looked at RSS about making people aware of Process events. Kind of a process alert. Embarkation, cargo taken, etc.

“What we want to do is put all of this information in a way that everyone know what’s going on.” They also creating channels by functional areas, or by vessal.

They’re taking RSS and injecting it in a timely way into processes.

-Now, Pfizer guy is talking.

Recently implemented Sharpoint 2007.”We’re doing targeted initiative where info scientists targeting specific areas, and having them ID feeds that are good for those areas, and packaging them to the wider public.” Community leadership for the RSS functionality.

Guy next to me has fallen asleep.

Oracle’s Initiatives for Enterprise-Class Enterprise 2.0
-Sponsored by Oracle
-Steve diamond, Sr. Director of Product Marketing at oracle

Soon fatigue will start to set in.

Guy reminds me a bit of Joe Young.

He’s going to talk about CRM on Demand, with is SaaS.

Puts up pretty funny slide with a buncha 2.0 buzzwords and “Oracle Enterprise 2.0” prominently featured in the middle.

One takeaway: there will be categories in your life where you’ll be using new 2.0 apps, but most of the interesting work will happen in how your existing infrastructure is adapted to the 2.0 mindset. Plausible enough.

Dispatches from the land of the obvious: Use 2.0 stuff to “drive innovation, productivity, and effectiveness.”

K, we’re gonna do a buncha basic slides on business value. And then, waaay at the end, we’ve been promised a look at an Oracle product. “I just have a feeling that this 2.0 train has left the station.” Dude.

Okay, new apps. “Social CRM Applications,” including Sales Prospecter, Sales Campaigns, Sales Library. Use “social networking conventions” and “social networking capabilities” to provide sales users with “specific task related assistance they need to do their jobs.” Salesforce, take note!

Also, Human Capital Management. “We’re thinking very hard at Oracle” about how to get collaboration and crowdsourcing into HCM.

Hey!! A quick slide about how the AppsLab group at Oracle is looking at how to keep people up to date on acitivites across the enteprise. Wow, okay. Interesting. Further, he’s talking about tapping the social insight of networks.

For instance, there’s PLM software (Product Line Management Software). Platfform enviornment for getting physical products specced and built. We are working on the next generation of PLM software. Bring network wisdom in…PLM not just for engineers, but for aggregating information from multiple sources into the product. No actual examples, but interesting.

Finally, check out: Oracle Web Center. Demo. Product Manager for Oracle Web Center coming up. Set of Web 2.0 services to create a dashboard? Personal productivity tools: mail, to-dos. And: Communities, centered around different projects. Last night crated community called Enterprise 2.0. I created this so that I and others could collaborate. It’s got announcements and discussions, alerting from Web services. It’s got discussion forums as well. Lots of features…looks complex. Will have to check out the demo on the demo floor.

Social Media is Putting Power Back into the Hands of Companies’ Employees–Discover How Organizations are Challenged, and Changed Forever.
-Sponsored by Microsoft
-Accenture will also present. Tom Hoglund. Global Lead Collaboration and Knowledge Mgmt, Accenture.
-And a guest from British Telecom

Phil Morrel (who has the AWESOME title “Director of Sales Enablement”) manages “Academy” at Microsoft. Today we’ll talk about some of the practices from MS for collaborationand 2.0 concepts and tech applied.

What we’ll learn here:

  • If in IT: How to apply and find sponsorship for a Web 2.0 project
  • Business: how 2.0 can change the way you’re doing business
  • Vendors: how to sell to the other two parties in this room!

From Taylorism to chaos. Talorism leads to process, bureacuracy, replication, etc. How can Web 2.0 embrace Chaos? Chaos as in: step outside of centrally governed world.

Accenture guy:

He’s talking about how to apply Web 2.0 concepts to learning. Should probably get slides from this preso if you can. How to get middling performance up to high performance? Classic survy of audience: how much did you learn through formal training, and how much through on the job with people?

Accenture says leading companies are starting to look at learning as an expanded discipline…formal training, but accelerate on the job training as well.

Learning 2.0: ADD: user and expert-generated content. Delivery via cell phones, Zunes (ha!), just in time, etc.

Microsoft guy: Introducing the Podcasting Kit for Sharepoint! Podcasting production and searching into Sharepoint. Also integrated into Communicator. Requires you to have MOSS. $$$$. But kind of impressive.

Wow. Slide says: This is free. BUT, it’s “not supported by Microsoft.” Well, WTF?

E2.0, Day 2, Morning (Part 2)

Enterprise 2.0–A State of the Industry Address*
-Dan Keldsen, Director, Market Intelligence, AIIM
-Carl Frappaolo, Book Author and Vice President, Market Intelligence, AIIM

Ooo, I already hate these guys. Kind of reminds me of “Welcome now my friends, to the show that never ends.”

Findings of their survey:

  • Age doesn’t matter (as much as you think
  • Culture matters (more than you think)
  • A Slow Market
  • Strategy (is hard to find)

Check the report at: http://www.aiim.org/enterprise20

The State of Enterprise 2.0 – Elevating the Enterprise 2.0 Conversation
-Ross Mayfield, CEO & Co-Founder, Socialtext

A bit of history…….file-centric paradigms of collaboration leads to email overload.

Big point: “Time to elevate the conversation beyond the tools!” Blogs, social networking, etc. These are just features!

Let’s focus less on features, more on what does it take to make a solution to get value out of it.

Nice: “Talk to your vendor, not just about the solution, but the problems you’re going to help me solve.” Sounds like you need a good professional services offering for that. Am I right, relationship-managers?

Mayfield is going to announce something here…..”SocialCalc”, a social, spreadsheet that crosses organizational, structural, geographical boundaries for group collaboration.

***K, break for lunch, and hitting the demo floor.

Enterprise 2.0, Day 2, Morning

Music before we begin: Daft Punk, of course.

The morning is going to be one big session with a succession of speakers. I’ll take notes and make salty comments as we go.

Opening comments by Steve Wylie

“I’m most excited that there are many more case studies this year than last year.”

Rob Carter, CIO of FedEx (!)

“I want to talk about changing what’s possible via connectedness.” He’s talking about networks. Distribution, electrical, telecommunications. Pretty fancy presentation, with! animation! I’m guessing he didn’t throw this together in the hotel room last night.

Talks briefly about internet connectedness. “This network is NOT finished. Viable networks always expand. There’s a big world out there that remains unconnected, and these networks have much, much room to grow.”

Comments that the fed ex physical network plus people network work hand in hand. Digital connections give us the ability to go out into the marketplace. (Also mentions eBay, which, by the way, generates HUGE business for FedEx.) Goes on to comment about how the network enables FedEx quickprint, print online, etc. Fair enough, this technology enables value creation by pushing production off to consumers. Waiting for some Big Thoughts.

Inside FedEx: 15 wikis, 80 blogs, Facebook Launch a Package, eBay ShipRush. Facebook app: just as lame as all the other Facebook apps. “Our enterprise walls are coming down. Make customer connections stand out.” And that’s it. Fairly innocuous presentation.

From the Bottom-Up: Building the 21st Century Intelligence Community*
-Sean Dennehy, Intellipedia Evangelist, CIA
-Don Burke, Intellipedia Doyen, CIA

“Those are our real names.” Chuckles from the audience.

Shares a document they stumbled across: Does your org have the following characteristics?

  • Insist on doing everything through “channels” Etc.

Doc is from the OSS! How to thwart and slow down an organization. Ha.

CIA has implemented Intellipedia to try to create more shortcuts, break down barriers, etc. Joke about wikipedia: “It doesn’t work in theory, it only works in practice.” Ha.

They investigated wikis…hey, discussions show give and take. And History tab shows the history of the doc. Hmm, that’s pretty great. It can answer the question: What did you know, and when did you know it.

Intellipedia has become the brand name around with the CIA’s social media efforts have arisen. They’re sharing blogs, videos, tags, chat (built on jabber! go security!), RSS, etc. Pretty impressive. DNI has provided these tools, so they are agency-agnostic.

Differences from Wikipedia: All edits are attributable. Not limited to being an encyclopedia. Many contributors from different agencies. When we get conflicting reports, let’s put it up on a page and debate it. Note that we’re still in the early adopter phase.

My take: As soon as this system produces intel that disagrees with the administration’s desired political goal, it will be crushed like a bug. Bush has been esp. aggressive in this regard, but molding inteligence to further political goals is as old as the CIA itself. Am I too old school?

In fact, as they tried to roll it out, the reactions were very negative. You’re traitors, you’re gonna get people killed, etc. Here’s what they tried to do to allay concerns:

  • Work at broadest audience possible
  • Think topically, not organizationally
  • Replace existing business processes

Hm, okay, fair enough, but I’m not sure this would convince most of our clients, let alone CIA people. I guess they pulled it off somehow.

Interesting talk. Grab the presentation here: http://community.e2conf.com/community/sessions/tuesday/gs03?view=all

Words I never thought I’d hear a CIA analyst say: “I’d like to give a shout out to….”

Aside: My old bones creak and crack now. Also: My mac is filthy, and I’m kind of embarrassed.

Working in the Cloud: How Cloud Computing is Reshaping Enterprise Technology*
-Rishi Chandra, Product Manager, Google Enterprise

Rishi is responsible for Google Apps.

Talk: A cloudy future for enterprise computing. “Google WILL have a very relevant place in this market.”

Trends in enterprise computing:

Consumer-Driven Innovation Will Set the Pace

Ooh, yes. Agreed. You’re seeing that now. Social networking started in consumer, now moving into enterprise. So, why is consumer stuff setting the pace? Because the consumer world is more Darwinian than enterprise world. Business buyers don’t understand needs of the end user. In the consumer world, of course, the end user goes to any vendor they choose.

Biggest lesson for Google in the consumer world: Simplicity wins. (Obligatory shot of Google homepage.)

Rise of the Power Collaborator

Employees no longer work as individuals: they work across departments, geographies, and even across companies. But the tools are still built for the power user (obligatory screenshot of incomprehensible Windows dialog box.)

The cloud and collaborating: multiple people work on same stuff. OS, language, etc…all that should be irrelevant. The cloud is THE right platform for this. Allows people everywhere to work and share.

Economics of IT are Changing

Storage needs exploding, etc. Scale will drive costs to zero. So he’s making the argument that economics of cloud computing will force companies to move to cloud computing rather than internally installed. “IT person: Think about a world where you did not have to worry about scalabliity?” Compelling…but who owns the data? Huh?

“We actually don’t know where this is going to go but we think the opportunity is huge.”

Barriers to Entry for Cloud Computing are Falling Away

Connectivity is better.

User experience: of web applications is much better. Browser is getting better all the time. Will enable better and more useful experiences.

Reliability: reliability of Web apps is much better now. With gmail we are pushing to have FAR MORE reliability than you could ever have installed.

Offline Access: desktop apps are getting better. (Google has Gears for offline experience in the browser.)

Security: We fully acknowledge that. We need to prove to you that it will be strong. So let’s dig into security.

Security holes: he’s pointing out that laptops are very dangerous security holes. Assume he’ll make a comparative case. And, in the cloud, all the data is off in the cloud! Not on a laptop.

Okay sure. But what about OWNERSHIP and USE of data? Ominous statement: He shows a bunch of logos and says “All these companies have data flowing through google data centers.”

Closing thoughts: On-premise software is not going away. But we do believe that all innovation will happen in the cloud. Market will have a lot of competitors. The next generation is the cloud generation. Their expectations is that they’ll have the same abilities in business as they did at home and in college. And yes, we, Google, need to earn your trust.